CLaRiTY logo: white capitals with a glowing red a and i on green digital rain

Clarity HQ · your business, your say

Your business, on your terms

We build your website, then hand you the controls. Change your menu or prices yourself in seconds and see who’s been in touch, all from your phone.

We give the power back to you. No waiting on a web designer to change a price. No waiting for anyone else to tell you how the business is doing. You decide, and it happens. See how

Included as standard See how many people visit your website, what they click and how many tap to call you, with a week-on-week comparison.

For sole traders, shops, salons, takeaways and trades.

Website £150 one-off, then £10 a year for your web address (included for year one). Editing it from your phone is included, at no extra cost.

Free design previewsNo contractNo VAT addedA real person checks everything

Your business, your say

We give the power back to you

Running a small business shouldn’t mean waiting for other people. Not to change a price on your website, not to see who’s been in touch, and not to see how the week went. We put the everyday controls on your phone, so your business runs the way you want it to.

  • Your website, your sayChange this week’s menu, a price or a short note yourself, from your phone. Tap save and it’s on your website in seconds. It’s included with every website, at no extra cost.
  • Your business on one screenYour Clarity app keeps your enquiries, jobs and customers together on your phone, made for your trade and locked with Face ID or a passcode. You see what’s happening as it happens.
  • Stock that keeps up with youKeep your supplier or cash and carry list on your phone with Restock and suppliers (standard on food and cafe apps), ready now.Coming soon Shops and cafes will be able to keep count of stock and get a nudge when something’s running low.Coming soon Card machine link: we’re testing it with one shop, so each sale comes off stock by itself. It isn’t available yet.Coming soon Snap your cash and carry receipt to add what you bought.

Your website editor is locked with your own PIN. Only someone with that PIN can make changes, and repeated wrong guesses are blocked. Change your menu, prices and notes yourself, from your phone. Coming soon Change your own photos and opening hours too. Until then, send them over and we’ll swap them in. Want a whole new page? We’ll quote it first.

See it working: on a cafe demo site we built, the Friday menu can be changed from a phone in about a minute. We’re happy to show you.

Why we do it. We’re Clarity HQ, from Fife. We think a small business should run on its owner’s terms. So we build things you can run yourself, and a real person is here when you want a hand.

See how your website is doing

See for yourself what’s bringing in work

It’s your website, so you should know how it’s doing without having to ask. Your website stats show you in plain numbers, so you can judge for yourself what’s working. They’re free in the Clarity app, not a paid extra.

  • VisitorsHow many people visited your website this week, and whether that’s going up.
  • ClicksHow often people tap your buttons and links, and which ones they tap most.
  • Call-button tapsHow many people tapped to ring you straight from your site.
  • EnquiriesEvery message from your website’s form comes straight to your email, so none get missed.

No jargon and no logins to remember. Just plain numbers that show your website is earning its keep. No cookies: we count visits and taps without storing anything personal.

Example report with made-up numbers.
Your own figures start once your site is live.

Prices

Simple prices. Pay only for what you use.

You pay once for your website, then £10 a year for your web address. Having us look after it is optional. No VAT added and no contract on monthly plans, so you can stop whenever you like.

1 · Your website

Your website

£150 one-off then £10 a year for your web address (free in year one)

  • Edit your website from your phone, at no extra cost: change your menu, prices and text yourself, any time, with your own PIN. Coming soon Photos and opening hours too
  • One price, whether it’s a new website or a replacement for one that’s stopped working
  • Fast, phone-friendly and built around your business
  • Free design previews first: see 2 or 3 designs before you pay
  • Your web address included for year one (then £10 a year)
  • Hosting and security included
  • No plan needed: your site stays up and you run it yourself.

2 · Clarity Care

Clarity Care Optional

Optional: £9.99 a month or £99 a year

We look after it for you.

  • Your website stats: a private page with your visitors, call-button taps and enquiries Included as standard
  • Coming soon A simple monthly email with your numbers, so you don’t even need to look
  • The free Clarity app on your phone, made for your trade and locked with Face ID or a passcode
  • Your enquiries in one place
  • Backup of your data, and Message Clarity HQ, a real person, straight from the app
  • Unlimited scam checks done for you (fair use) and a monthly scam alert email
  • 4 seasonal refreshes a year
Best value

3 · Clarity Care Plus

Clarity Care Plus Optional

Optional: £19.99 a month or £199 a year

  • Everything in Clarity Care
  • Clarity Plus included
  • Staff logins for your team
  • Priority: we start your job within 6 working hours (Mon–Fri, 9–5)

4 · Extras

Extras Optional

  • Photo mock-ups: £2.99 a month for 30
    This covers the data cost of generating the images.

The Clarity app is free for every trade, with invoices, Who owes me and a booking link built in.

  • Simple quotes, Today’s jobs, takings and enquiries
  • Your website numbers and website health
  • Locked with Face ID or a passcode, with backup of your data
  • Coming soon Food and cafe apps will also get the menu, pre-orders, restock, food safety and costings as standard. We’re finishing our checks now.

Coming soon Take payments. Let customers order and pay by card online, with the money paid into your bank.

Seasonal refresh: four times a year, in spring, summer, autumn and winter, we give your site a fresh seasonal look, with new colours, banner and photos (we check it with you first), so returning customers can see you’re active and up to date. It’s included in both plans.

Care plans are for websites we build. Got your own hosting? We’ll move your site to us for free.

Extras on request, quoted first: a full redesign, admin help and training, a custom app, or a business background check. Ask in your free chat.

Our work

Sites we've built

Real websites we've built for local businesses, each one at a fair price, plus our own guides site.

Client sites

Irvine Plumbing & Heating website on a laptop screen
Irvine Plumbing & Heating website on a phone
Live

Irvine Plumbing & Heating · Plumbing & heating, Leven, Fife

We first heard of Derry when he went out of his way to help a local family going through a hard time. When we noticed he didn't have a website, we were glad to build him one.

Visit the site ↗

Our own site

Clarity Guides, our guides site, on a laptop screen
Clarity Guides, our guides site, on a phone
Our own site

Clarity Guides (goclarity.uk) · our guides site

Our own guides site, an example of a bold product site: plain-English guides, a free preview of every guide right on the page, free downloads and a privacy notice.

See it live ↗

Local heroes

Helping our local heroes

We’re helping local community heroes for free for their first year.

Some people give so much to their community. We want to give something back. We’re building free websites and apps for 10 of them.

  • A free websiteBuilt for them, and they can change it themselves from their phone: words, prices and news, any time.
  • A simple free appThe Clarity app on their phone, to keep their day-to-day in one place.
  • A real person on handWe set it all up with them and show them how it works. No catch and nothing to pay in their first year.
  • Clarity Plus free for their first yearOur heroes get Clarity Plus, with staff logins for their team, free for their first year (photo mock-ups not included). After their first year, the web address is £10 a year.

Only 8 spots left

How it works

Three simple steps

Book a free chat

Tell us about your business. We’ll show you 2 or 3 free design previews of your new site, with no obligation.

We build your site

You get a written price first. Then we build your website, get it live and show you how to change the everyday bits yourself.

You’re in charge

You change your menu, prices and notes whenever you like. On Clarity Care, we look after it for you: fresh seasonal looks, new pages when you want them, and your website stats.

Questions

Questions owners ask

Can I see how my website is doing?

Yes. Your website stats show how many people visited your site, what they clicked and how many tapped your Call button, compared with the week before. Every enquiry from your form comes straight to your email. It’s free in the Clarity app, so there’s nothing extra to pay. It works without cookies and doesn’t store anything personal about your visitors.

What can I change myself?

Every website comes with a simple editor on your phone, at no extra cost, locked with your own PIN. You change your menu or price list yourself, any time: your dishes, prices, an order-by note and a line of small print. Coming soon Change your own photos and opening hours too. Until then, send them over and we’ll swap them in. Want a whole new page, a new section or a full redesign? We’ll build it for you and quote it first.

Are there any hidden costs?

No. Every price is agreed with you before we start, and nothing is added without your OK. The only other cost is your web address after year one (£10 a year).

What is the Clarity app?

A simple app on your phone, made for your trade. It keeps your enquiries, jobs and customers in one place, and it’s locked with Face ID or a passcode. It’s free for every trade, with invoices, Who owes me and a booking link built in. Clarity Care Plus includes Clarity Plus, with staff logins for your team. Photo mock-ups are an extra, £2.99 a month for 30. We’ll show it to you in your free chat.

Will it work with my card machine?

Not yet. We’re testing a card machine link with one shop, so each sale comes off stock by itself. It isn’t available to other businesses yet. Ask us in your free chat and we’ll tell you when it is.

Is there a contract? Can I cancel?

No contract on monthly plans, so you can stop whenever you like. Your website is a one-off price.

Can I see a design before I pay?

Yes. See 2 or 3 free design previews of your new site before you pay a penny. No obligation.

Do I own my website and web address?

Yes. Your web address stays yours, and so do your words, photos and prices.

Can you do more, like an app?

Yes. We can build a custom app for your business. It gets a written quote first, after a free chat.

Do you charge VAT?

No. We’re not VAT-registered, so no VAT is added to any price.

Is a real person involved?

Yes. A real person checks everything and gets back to you.

Free tools

Check before you pay

Free checks on a business (Companies House, FCA Register), a scam link checker and a data leak check. 3 free checks a day.

Free Car Check

Buying a used car? Check its MOT, MOT history and mileage free with the reg number.

Fact Check

Seen a claim or a "too good to be true" offer? Send it to us free. We publish our verdicts with links to our sources.

Get in touch

Book a free chat

Tell us a bit about your business and how you’d like to run it. We'll get back to you to arrange a free, no-pressure chat. This form is the best way to reach us.

✓
A real person reads every enquiry.
A real person always checks everything and gets back to you.

We'll only use these details to reply to your enquiry. See our privacy notice.

Coming soon to the App Store

Something’s coming.

A game-changer for how you run your day.

From Clarity HQ